For businesses that do their own marketing
One goal.
Every channel.
Figlix plans the campaign and writes every post and ad for eight platforms. You approve. You post.
- Human approval
- 8 channels
- No AI training on your content
- Data in Sydney
The goal
Couples signing up and vendors claiming their profile
- Market
- Australia
- When
- Oct to Dec 2026
- Budget
- AUD 6,000
- FacebookPostNewly engaged and not sure where to begin? Start with the things that shape everything else: budget, then date, then venue. Once those are set, move to the suppliers that fit the venue, then the guest list and checklist.242/63,206
- InstagramCaptionJust engaged?246/2,200
- LinkedInPostCouples search by category and location. If your profile isn’t claimed, they can miss the photos, service details and enquiry form they need to shortlist you.308/3,000
- RedditTitleWhy claiming your wedding profile changes what couples can see62/300
- PinterestTitleWhat to book first after getting engaged40/100
- XPostThe first quote is usually not the full story. It’s the line items around it that change the budget in Australia. Start planning free133/280
- Google AdsHeadlinePlan Your Wedding Free22/30
- Meta AdsHeadlinePlan in one place17/40
One caption. Eight platforms. Seven need rework.
Pasted everywhere
- 7 hashtags
- Fits
- 7 hashtags
- No title
- No title
- Over by 70
- Over by 260
- 225 hidden
Written for each
How it works
- Your brandtaught once
- One goala sentence
- A planfor your review
- Posts and adsfor eight channels
- Your yesthen you post
It learns the brand once.
Brand Brain · Wedyesday
- What it is
- An Australian wedding planning platform and wedding vendor marketplace. Couples plan their wedding in one place — timeline, budget, guest list and suppliers — and find vendors near them. Vendors claim a profile, appear in local searches and receive enquiries from couples who are actively planning.
- Who it is for
- Two distinct audiences that must never share a message.
- How it sounds
- warm
- practical
- calm
- encouraging
- plain-spoken
- Never says
- bride and groom
- Mr & Mrs
- big day
- dream day
- best day of your life
- bridezilla
It proposes the plan.
Figlix suggests
Wedyesday should run two parallel campaigns in Australia with separate messages, creative, calls to action and landing pages: one for couples who need a calmer way to plan and find local vendors, and one for vendors who want visibility and enquiries from couples already planning.
Channel mix
4 audiences
- Newly engaged couple, 12 months out25%
- Mid-planning couple, venue booked30%
- Solo wedding supplier20%
- Venue or multi-staff vendor25%
2 landing pages
- Plan your wedding in one placeCouples planning a wedding in Australia · button: Start planning free
- Claim your Wedyesday profileWedding vendors in Australia · button: Claim your business profile
3 experiments
- Couples message angle test21 days · Plan your whole wedding in one place or Find vendors who work where you are getting married
- Vendor claim framing test21 days · Claim your business profile or Get enquiries from couples who are planning now
- Couples creative format test14 days · Checklist and tool walkthrough carousel or Regional vendor and real-work image carousel
Each post in its platform's shape.
InstagramApproved
Caption
Just engaged?
Before you book anything, sort the order:
budget first.
Then date.
Then venue.
Then the suppliers that depend on the venue.
Then guest list and checklist.
That’s the part that makes planning feel less chaotic.
Start planning free.
246 / 2,200246 of 2200 characters used
Hashtags
#wedyesday #weddingplanning #australianwedding #engaged #weddingbudget #weddingvenue #weddingsuppliers
Valid for Instagram246 / 2,200 caption
XApproved
Post
The first quote is usually not the full story. It’s the line items around it that change the budget in Australia. Start planning free
133 / 280133 of 280 characters used
Valid for X133 / 280 post
PinterestApproved
Title
What to book first after getting engaged
Description
If you’ve just got engaged and don’t know where to begin, use this order: budget, date, venue, then the suppliers that depend on the venue, then guest list and checklist. A practical first step for Australian couples. Start planning free. #australianwedding #weddingplanning #wedyesday
285 / 500285 of 500 characters used
Valid for Pinterest285 / 500 description
Ad campaigns inside every limit.
Google Ads · ad group “Couples planning tools”
- Plan Your Wedding Free22 / 3022 of 30 characters used
- Wedding Planning Platform25 / 3025 of 30 characters used
- Wedding Planner Australia25 / 3025 of 30 characters used
- Timeline, Budget, Guest List28 / 3028 of 30 characters used
- Find Vendors Near You21 / 3021 of 30 characters used
- One Place for Everything24 / 3024 of 30 characters used
20 headlines, the longest 28 of 30 characters · 8 descriptions, the longest 86 of 90 · 16 keywords and 24 negative keywords
A brief for every picture and video.
Brief by Figlix
The shot
A vertical, real-life reel of a newly engaged Australian couple at a kitchen table in soft morning light, just a week into planning: phones down, notebook open, calendar and a few plain planning pages spread out, then a quick tidy-up into three clear beats that suggest 'what first?' without naming any specific booking.
Why it works
This matches the persona’s exact moment — excited, overwhelmed and asking where to start — while staying calm and practical.
Alt text
A newly engaged couple sits at a kitchen table with a notebook, phone and calendar while planning a wedding.
Every item has a day.
October 2026
- Oct 4Just engaged?
- Oct 6Newly engaged and not sure where to begin? Start with the things that shape everything else: budget, then date, then venue. Once those are set, move to the suppliers that fit the venue, then the guest list and checklist.
- Oct 8What to book first after getting engaged
- Oct 11Before the spreadsheet gets busy, it helps to name the line items that catch couples out.
- Oct 13What catches couples out isn’t the headline quote — it’s the extra line items around it.
- Oct 15Wedding costs in Australia: line items couples often miss
- Oct 18The first quote is usually not the full story. It’s the line items around it that change the budget in Australia. Start planning free
- Oct 20Planning a regional wedding from the city?
- Oct 22Planning from the city and getting married regionally? Start with vendors who work in that area, so your shortlist makes sense from the start. Start planning free.
- Oct 25Regional wedding vendors who travel to you
- Oct 27Planning from the city? Shortlist vendors who travel to your region. Start planning free.
- Oct 29One place instead of twelve tabs.
The whole campaign, one download.
wedyesday-australia-growth-couples-vendors-pack-2026-09-16
- README.mdWhat is inside and how to use it
- campaign-summary.mdThe brief, the strategy and every item's status
- facebook.md5 posts, ready to paste, each with its tracked link
- instagram.md5 captions with hashtags
- linkedin.md3 posts for vendors
- reddit.md3 self-posts that say who is posting
- x.md5 posts
- pinterest.md5 pins with titles
- google-ads.csvKeywords and negatives, in the order Google Ads Editor imports
- google-ads-assets.csvHeadlines and descriptions per ad group
- meta-ads-plan.mdThe plan, in the order Ads Manager asks for it
- creative-briefs/3 Reel briefs: the shot, the size, a prompt
- instagram-reel-15b1ad85.md
- instagram-reel-6919f299.md
- instagram-reel-f84c4f4c.md
- content-calendar.csvEvery dated item: day, time, channel, status
- utm-links.csvOne tracked link per item
From its README: “Nothing in this pack has been published by Figlix.”
One brief became
Real numbers from Figlix's campaign for Wedyesday, a Vritul product.
- Posts, ads and briefs
- 31
- Channels
- 8
- Audiences
- 4
- Experiments
- 3
- Files in one pack
- 16
Where Figlix fits
| Task | Scheduler | AI writer | Figlix |
|---|---|---|---|
| Plans the campaign | No: You bring the plan | Partly: You prompt for each piece | Yes: Audiences, channel mix, budget split, landing pages and experiments |
| Writes for each channel | Partly: Posts what you write, sometimes with an AI helper | Partly: If you ask for each channel | Yes: Every item, checked against its platform's limits |
| Plans Google and Meta ads | No: Usually not | Partly: Ad copy on request | Yes: Ad groups, keywords and assets, ready for the ad managers |
| Waits for your approval | Partly: Often, on team plans | No: Usually not | Yes: Every item, with the reviewer's notes on record |
| Posts for you | Yes: That is its job | No: No | No: You post, with every field ready to copy |
Figlix doesn't post for you: every field is ready to copy.
Nothing goes out without a yes.
- Seven team roles
- Notes on every change
- Every decision on record
- DraftFiglix writes it
- In reviewSent for review
- ApprovedYour team approves it
- ScheduledGiven its day
- Posted by youYou post it
Changes requestedSent back with a note, rewritten, reviewed again.